Market news
Xchange Business to unify with sister company No1 Currency
11/04/2008
No1 Currency, the foreign currency specialist, with 225 high street bureaux de change outlets throughout the UK, are bringing their Xchange Business brand that specialises in worldwide currency transfers, under the one identity as part of a multi-facetted re-positioning of the company’s overall business strategy.
Xchange Business, named as a Sunday Times Fast Track 100 Company in 2007, will be known as No.1 Currency from April 7th. Xchange Business has provided safe and secure worldwide transfers to corporate and personal clients along with a franchised bureau de change offering from its head office in the heart of Edinburgh’s financial district, since 1996 and will continue to do so as No.1 Currency.
The combined business activities have recorded an increase in sales of 60% year on year over the past 4 years
In line with its future strategic direction, the company has decided to combine its various foreign currency activities under the one brand of No.1 Currency and unify its corporate identity to strengthen their position as the UK’s leading foreign currency specialist.
Leading the communication of the changes is the newly developed company website at www.no1currency.com where customers can now access a wealth of information on all aspects of international currency transfers and make significant savings.
Mark McElney, founder and Managing Director, comments:
“Over the years we have established a reputation for providing value for money foreign currency transactions under our two brands. Now under one brand we will offer all our clients a complete range of professional foreign exchange services at competitive rates. Our existing customers have always considered us as the number one for tailored foreign exchange services, we thought we would just simplify things!”
For press information contact Jamie Murphy on 01204 533312 or email jamie@cube3marketing.com
Notes for Editors:
Founded in Edinburgh in 1996, No1 Currency is the fastest growing foreign exchange specialist in the UK. In addition to worldwide transfer services (formally branded as Xchange Business) they offer as a franchise, a branded bureau de change service. With bureau services currently available in over 225 locations and a worldwide transfers services achieving phenomenal growth on the back of record numbers of people migrating from the UK and continued growth in overseas property development No1 Currency have established themselves as a leading player in the UK foreign currency market.
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As the UK's largest independent buy and sell chain, Cash Generator has enjoyed a successful and mutually beneficial partnership with No.1 Currency over the last two years.
We offer No.1 Currency bureau de change services throughout our high street outlets, providing competitive foreign currency services to our customers. When looking for partners to widen our own service offering we are fundamentally looking to attract increased footfall and revenue streams to our existing format. We found that No.1 Currency offer a strong proposition both in terms of synergy and meeting our expectations.
As a leading franchise operator in our own right, we have been impressed with No1. Currency's approach to business and have found their affiliate programme to provide high levels of service, added value and above all real commercial viability.
We are at present, looking at new ways in which to increase the number of outlets from where we offer these currency services and are more than pleased to be associated with No.1 Currency.
Daniel Lewis
Cash Generator
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